Goals
Define what matters.The life and outcomes you are trying to create.
A DECISION-MAKING OPERATING SYSTEM
Imagine a world where everyone reaches their full potential.
THE CEO ROOM
Become the CEO and founder of your own life.
A decision-making operating system for people who probably don't have a boss. Set Goals. See every Venture in one view. Understand where your time and attention are going. Think things through. Decide what matters next.
Apply for the Beta PRIVATE BETA
LIMITED TO THE FOUNDING TEN
LIMITED TO THE FOUNDING TEN
GOALS
VENTURES
TIME
BUILD A
LIFE YOU
LOVE
LIFE YOU
LOVE
THINKING
PARTNER →
Less bullshit.More action.
THIS IS FOR YOU IF…
Are you a Founder, Entrepreneur, Creative, Polymath or maybe a brilliant Weirdo?
You do not need more ambition. You need a better way to direct it.
01You are building several worthwhile things at once.
02You are your own boss — and your own prioritiser.
03The urgent keeps crowding out the important.
04A good new idea can steal attention from an existing commitment.
05You can be busy all week and still be unsure what moved.
06Your days do not always reflect the life you say you want.
ALL OF ITWANTS
YOUR
ATTENTION.
YOUR
ATTENTION.
You are not disorganised.
You are building a lot.
You need a better operating system.
HELLO.
A QUICK WORD FROM MARCUS
“That was exactly my problem too.”
Hi, I’m Marcus Warry, I started this thing for myself initially. I run several Ventures, and my problem was never a shortage of ideas (ask my eye rolling friends!). The issue was knowing where my limited time and attention should go, and whether the work was actually moving me towards my Goals, or whether it was taking me down another fascinating wormhole 🤓
I wanted a brilliant business partner and second brain beside me, so i built the CEO room!
WHAT THE CEO ROOM ACTUALLY IS
A decision-making operating system for your life and Ventures.
It keeps the whole picture in the room: who you are, what you want, what you are building, where your time is going, and what the evidence says you should do next.
Set and review GoalsManage a Venture PortfolioCompare behaviour with intentionThink through trade-offsChoose what deserves attentionSee meaningful change over time
THE OPERATING SYSTEM
See the whole decision.
Not just the next task.
Six connected views turn intention into evidence, evidence into a decision, and decisions into progress.
→
Ventures
See the competition.Everything asking for your limited attention.
Time Investment
Face the evidence.Where time, attention and energy actually went.
Thinking Partner
Interpret what it means.Context, patterns, challenge and honest conversation.
Better decisions
Choose what deserves you next.One useful decision, connected to the whole picture.
Progress
Learn and update.See what changed, then sharpen the Goals again.
FEEDBACK COMPOUNDS Updated Goals
THE THINKING PARTNER
A second brain that understands the life behind the question.
A private place to think out loud. A critical friend that remembers useful context, notices patterns, challenges weak reasoning and helps you turn reflection into action.
CONVERSATIONGOALSVENTURESTIMEDECISIONS
CONTEXTMEMORYPATTERNSTRADE-OFFSLIVING
UNDERSTANDING
UNDERSTANDING
ONE USEFUL OUTCOMEWhat deserves your attention next?
Decision → Action → Evidence
DAILYA quick check-in
WEEKLYA proper CEO Review
WHEN NEEDEDA difficult decision
OVER TIMEA pattern you could not see alone
A chatbot answers the question in front of it.
A thinking partner remembers what the answer is for.
GOALS / THE DESTINATION
Keep the life you are trying to build visible.
Define immediate, short-term and long-term Goals across work, money, relationships, wellbeing and life. The CEO Room keeps comparing them with your actual behaviour.
Is the Goal still right?Has the priority drifted?Does the action need to change?Or does the Goal?
THE LIFE
LONG TERM
SHORT TERM
NEXT
USEFUL
MOVE
USEFUL
MOVE
INTENTION
BEHAVIOUR
PROGRESS
VENTURE PORTFOLIO
Know what deserves
your attention.
Each Venture competes for the same finite capital: your time, attention, energy, relationships and money. The Portfolio makes that competition visible.
FINITE CAPITALYOUR
ATTENTION
ATTENTION
THE PORTFOLIO READSCash PotentialMomentumEcosystem ValueAsset Maturity
THEN ASKSCurrent ConstraintNext Milestone
Scores support judgement.
They never replace it.
TIME INVESTMENT / NOT TIME TRACKING
Does the way you spend your time match the life you say you want?
Time Investment reveals the shape of your recent weeks, compares behaviour with intention, and helps you understand what that investment appears to be producing.
EARN
Paid delivery and today’s cash.
22%WIN
Winning tomorrow’s work and opportunities.
14%BUILD
Assets, products, systems and long-term value.
30%OPERATE
Necessary administration and maintenance.
18%LIVE
Health, relationships, recovery and life beyond work.
16%DAY ONEStart with an honest estimate.
Talk through the last few weeks. No empty graph. No stopwatch. No pretence of certainty.
Estimated
→Partially Verified
→Verified
THE POINTTrends, not perfect records.
Manual entry is there when precision will improve the decision. Otherwise, keep living.
Intention→Actual behaviour→Progress
START WITH THE AI THAT ALREADY KNOWS YOU
Do not introduce yourself again.
Your existing AI may already know your work, Ventures, Goals, preferences and challenges. The CEO Room turns that history into a richer starting point.
EXISTING AI CONTEXTChatGPT
Claude
Gemini
Grok
Copilot
or another AI
→Claude
Gemini
Grok
Copilot
or another AI
+ CEO ROOM INTELLIGENCEStructured understanding
→Purpose · Goals · Ventures · Time · Decisions
YOUR CEO ROOMDashboard
+ living history
+ Thinking Partner
+ living history
+ Thinking Partner
Begin with what already knows you.
Talk naturally about what is true now.
Create a structured CEO Room update.
Goals, Ventures and Time come alive.
Every cycle adds evidence and memory.
THE FOUNDER STORY
Twenty-five years of starting things. One persistent problem.
“The problem was never a lack of ideas or motivation. It was deciding where to invest my limited attention.”
I wanted something that felt less like software and more like a brilliant strategic partner: somewhere to see every Venture together, think honestly, connect daily behaviour to long-term Goals and choose the next useful move.
I built the CEO Room for myself. Now I’m inviting ten other founders, creators and independent people with the same problem to help make it better.
PRICING / THE PRODUCT ROADMAP
Start free.
Go deeper when it matters.
Explorer is available in the private beta. Builder and Founder show the planned launch roadmap and are not yet purchasable.
01Available now
Explorer
Free
WHO IT IS FOR
For curious people who want to make better decisions using the AI they already use.
MAIN BENEFITExperience the CEO Room through your existing AI and manual imports.
- Existing AI integration
- Manual imports
- Goals
- Venture Portfolio
- Time Investment
- CEO Meetings
- Core CEO Room methodology
02Coming Soon
Builder
£24/month
WHO IT IS FOR
For entrepreneurs and founders who want a more seamless CEO Room experience.
MAIN BENEFITKeep using the AI that already knows you while the CEO Room removes friction and keeps your dashboard and history up to date automatically.
- Native conversations and check-ins
- Automatic updates
- Less friction
- Richer historical context
- CEO Room Intelligence
03Coming Soon
Founder
£39/month
WHO IT IS FOR
For founders who want the deepest insights, the least friction and early access to everything new.
MAIN BENEFITThe fullest CEO Room relationship, with advanced intelligence and first access to what comes next.
- Everything in Builder
- Advanced CEO Room Intelligence
- Premium Founder capabilities
- Early access
- Higher AI usage
- Future experimental capabilities
Future pricing is shown above. During the private beta there is no charge.
THE FOUNDING TEN
Ten places.
One better way to decide.
Join the first ten people using the CEO Room to think more clearly, direct their attention and build a better life.
- A private place to think
- Visible Goals and Venture Portfolio
- Time Investment insight
- A living decision history
- Direct access to the early product
- A real influence on what improves