Life is a portfolio allocation problem.
Allocate your investment capital consciously across what matters most.
↗THE OPERATING SYSTEM FOR INVESTING YOUR TIME
See where your time goes. Decide where your next hour is most valuable. Build extraordinary ventures and a more fulfilling life.
Your week is your investment portfolio.
Protect the morning for your highest-leverage work.
+8 on last week
YOUR MORNING REVIEW
More time invested in assets
Recognition
PURPOSE
Every day is an investment committee meeting.
You decide where to invest your time, attention, energy, relationships, health, knowledge and money.
The quality of your life is largely determined by the quality of those decisions.
SUCCESS IS REACHING THE POINT WHEREYour investment decisions are driven by purpose rather than financial pressure.
THE PHILOSOPHY
Not “How do I do more?”
“Where is my next hour most valuable?”
Allocate your investment capital consciously across what matters most.
↗Where your attention goes, your life goes.
↗Every hour is an irreversible investment.
↗Invest today for greater freedom, impact and fulfilment tomorrow.
↗Assets create leverage, optionality and long-term compounding.
↗The ability to choose what you invest your life in.
↗VENTURE PORTFOLIO
See the whole picture. Know what to fund, what to fix and what to stop.
HOW IT WORKS
A system that helps you think like the CEO of your life, without turning your life into another project.
Set your intention
Read the signals
Choose your focus
Earn · Win · Build · Operate · Live
Learn and adjust
FOUNDERWHY I BUILT THE CEO ROOM
I spent twenty-five years starting ventures, building projects and chasing opportunities. I never had a system for deciding where to invest my limited attention.
So I built one.
Founder of The Ideas Shed. Chartered Accountant. Strategist, brand builder and AI practitioner. Builder of ventures.
PLANNED LAUNCH PRICING
The roadmap beyond our private beta.
CEO Room is currently in private beta. The pricing below shows our planned launch pricing.
We’re inviting just 10 founding beta users to help shape the platform before launch.
During the beta you’ll receive free access to Explorer while we continue building Builder and Founder.
Explorer
For people exploring a better way to work.
Experience the CEO Room methodology before AI.
Builder
For people building multiple ventures.
Your AI-powered CEO for turning ideas into action.
Founder
For ambitious founders and portfolio builders.
Everything in Builder, plus premium AI capabilities and early access to new features.
Future pricing shown above.
During the private beta there is no charge.
THE CEO ROOM / OBJECTS
Beautiful systems deserve beautiful surroundings. A small collection is coming soon.
WHERE IS
YOUR NEXT
HOUR MOST
VALUABLE?
THE FOUNDING TEN
We’re looking for 10 creators, founders and entrepreneurs to become our founding beta users.
You’ll receive early access to The CEO Room, help shape its future through your feedback, and influence the features we build before launch.
This isn’t just early access. It’s an opportunity to help create a better way to turn ideas into action.
Beta access is currently free.